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Olivia Palermo for Freda AW 10/11

Olivia is a spokesmodel for the Matches exclusive fashion label Freda. "The whole idea of the Freda collection is that it is wardrobe staples with a chic, cool edge. That's how Olivia dresses." sais Freda designer Joanna Sykes. Read a short Q&A about it here.

Watch the AW campaign video below!

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